Lebanese Republic 
Announcements
WIPO Advanced Training of Trainers Program on Effective Intellectual Property on August 25 to 27, 2014 and its results
WIPO Advanced Training of Trainers Program on Effective Intellectual Property Asset Management by Small and Medium-Sized Enterprises (SMEs)
organized by the World Intellectual Property Organization (WIPO) in cooperation with the Ministry of Economy and Trade, Republic of Lebanon Beirut, August 25 to 27, 2014.
you can confirm your availability to attend the abovementioned Training Program and by E-mail:wamil@economy.gov.lb, or by phone: mobile number: 03 515549 ( Wissam El Amil).
PROVISIONAL PROGRAM ( Download Program as PDF )
Prepared by the International Bureau of WIPO
Monday, August 25, 2014
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9.00 – 9.30
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Opening Ceremony
Address by ECOSOC President
Address by WIPO Representative
Address by Ministry of Economy and Trade |
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9.30 – 10.15
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Topic 1:
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Overview of Intellectual Property (IP) and the Role of Effective IP Asset Management in Enhancing the Competitiveness of SMEs
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Speaker: Mr. Anil Sinha, Head, Small and Medium-Sized Enterprises Section, Innovation Division, World Intellectual Property Organization (WIPO)
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Resources: Module One of IP PANORAMA
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10.15 – 10.30
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Tea/Coffee Break
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10.30 – 11.45
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Topic 2:
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The Role of Trademarks and Industrial Designs in Branding
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Speaker: Mr. Giulio Zanetti, Adjunct Professor, Loyola University Chicago and International Consultant, Rome, Italy
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Resources: Module Two of IP PANORAMA
“Making a Mark” – An Introduction to Trademarks for Small and Medium-Sized Enterprises
Looking Good” – An Introduction to Industrial Designs for Small and Medium-sized Enterprises
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11.45 – 12.30
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Topic 3:
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Case Study on IP and Branding followed by Group Exercise
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Speaker: Mr. Giulio Zanetti
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Resources:
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12.30 – 13.00 Topic 4:
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Overview of Intellectual Property Legislation in Lebanon
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Speaker(s): Wissam El Amil - IP Expert
Head of the IP Unit
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13.00 – 13.45 Topic 5:
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Overview of the Main Initiatives and Programs to Support the
SMEs Sector in Lebanon
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Speaker(s): Zeina El Khoury
Head of Enterprise Team
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13.45 – 14.30 Topic 6:
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The Role of Utility Models and Patents in Leveraging Technical Innovation in the Marketplace
Speaker: Nassib Elia - Judge
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Resources: Module Three of IP PANORAMA
“Inventing the Future” – An Introduction to Patents for Small and Medium-Sized Enterprises
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Tuesday, August 26, 2014
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9.00 – 10.15
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Topic 7:
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Exploiting Intellectual Property Assets; Licensing, Franchising and Merchandising
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Speaker: Mr. Giulio Zanetti
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Exchanging Value – Negotiating Technology Licensing Agreements – A Training Manual and In Good Company - Managing Intellectual Property Issues in Franchising
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10.15 – 11.30 Topic 8:
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Case Study and Group Exercise on Licensing
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Speaker: Mr. Giulio Zanetti
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11.30 – 11.45
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Coffee Break
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11.45 – 12.30
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Topic 9:
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Benefiting From Your Copyright and Using the Copyright Works of Others in Your Business
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Speaker: Professor Edouard Treppoz, Academic Director LLM International and European Business Law, Faculty of Law, Université Jean Moulin Lyon 3, Lyon, France
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Resources: Module Five of IP PANORAMA
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12.30 – 13.15
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Topic 10:
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Intellectual Property in the Digital Economy
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Speaker: Professor Edouard Treppoz
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Resources: Module Eight of IP PANORAMA
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13.15 – 14.15
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Topic 11:
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Audit, Accounting and Valuation of IP Assets: IP-based Financing
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Speaker: Dr. Mowafak Al Yafi, Managing Partner Grant Thornton Lebanon, Beirut
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Wednesday, August 27, 2014
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9.00 – 10.00 Topic 12:
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Case Study and Group Exercise: Challenges for Lebanese SMEs in Effectively using Copyright for Business Success
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Speaker(s): Professor Edouard Treppoz
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10.00 – 10.45
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Topic 13:
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Collective Marketing: Adding Value with GIs, Certification Marks and Collective Marks
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Speaker: Mr. Anil Sinha
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Resources: Module Nine of IP PANORAMA
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10.45 – 11.00
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Coffee Break
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11.00 – 11.30
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Topic 14:
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Case Study and Group Exercise on Geographical Indications
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Speaker: Mr. Anil Sinha
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11.30 – 12.45
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Topic 15:
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Shaping Business Strategy Through Competitive Intelligence – Strategic Use of Intellectual Property Information – Practical Exercise
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Speaker: Pierre El Khoury,Dr.
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Resources: Module Six of IP PANORAMA
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12.45 – 14.00 Topic 16:
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Innovative and Creative Talents in Lebanon and their Interaction with Intellectual Property
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Speaker: Mrs. Rana Chemaitely, Inventor
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14.00 – 14.30
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Resources:
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[End of document]
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Results : ( PDF)
